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Runway – Genesis child idea for word-press by Heather Jones involving Viva la Violette

 

It’s painless to take a WordPress style and strip it down to its bare essentials… but it’s not easy to make it look ideal.

In fact the more you striptease a theme down the more the other elements have to work along perfectly.

A great example of the easiest way it should be done is Runway the latest Genesis child theme by Heather Jones of Viva la Violette.

A simple title and menu float in an body of water of whitespace and force the reader to focus on the most pressing part of the page… the content.

If you want to examine the simplicity, appeal and perfect proportions of this theme then head over to Studiopress and see Runway in motions.

Runway was planned to emphasize your content in a clean, minimal, and fashionable space. Empowered by Pinterest and fashion bloggers, this theme is far versatile and can be worn by many.

Bring the power of Pinterest to your graphics rich site with the Runway theme

The minimalist design of Runway models it perfect for displaying images. Your images could be related to fashion, photography, interior design, arts and crafts in fact all which requires a strong visual source to get your information across.

You’re probably method ahead of me but whenever I thought images I think… Pinterest.

And it looks as though Heather had the same thought because for each of this theme’s eight colour options, she’s provided a matching pin-it on hover button.

The pin-it on hover button works with the Pinterest Image Pinner plugin by Collective Bias. The plug in makes it super easy for your readers to pin your content.

Full instructions for setting up the plugin are provided with the theme.

Over 50 percent of online users have purchased based on Pinterest recommendations. That’s pretty powerful stuff. What’s more using Pinterest is a fun and effective way to help you establish credibility, so why not add it to your marketing mix?

Sarah Arrow – Blogging with a dash of Social Media

But the Pinterest connection doesn’t stop there.

The demo site shows pins in the sidebar, which is achieved using the Pinterest RSS Widget plugin.

You can assemble the plugin to tv series pins from a selection of your boards or all of your boards and you can adjust the size of the pins.

Full instructions for setting up the plugin and excluding certain images are provided with the theme.

Runway delivers you with the perfect canvas to expose your images and allows you to take full improvement of the power of social media with Pinterest integration – a formidable combination.

 

Runway may be a minimal theme – but not when it comes to specifications

Even a calm serene theme like Runway needs a few features that make it easy for you to do a little customisation and make the theme your own.

Don’t worry this may be a lightweight theme but it comes with heavyweight features.

Theme Features include:

Mobile responsive – adapts to your visitors screen size and gives them the optimum viewing experience. A must-have feature to future-proof your website.

Eight colour styles – enough colour options to allow you to find the one that best matches your corporate colours. Choose from cobalt, plum, emerald, pink, crimson, aqua, gold and default.

Matching pin-it on hover button – all colour options have a matching pin-it on hover button so you stay fully coordinated.

Sticky menu – as soon as you start scrolling a sticky menu appears at the top of the page and lets your readers know exactly where they are.

Two layout options – choose between content-sidebar or sidebar-content for pages and posts.

Three page templates – blog, archive and column classes page templates.

Custom menus – supports WordPress custom menus.

Featured images – supports WordPress featured images.

Theme options – allows you to control many of your theme options from within the WordPress admin area.

Head over to Studiopress and pick up your copy of the Runway theme

If your internet site is image rich and you’d like to show those images to their best advantage then Runway would be a good choice of theme.

If you’d like to go further and have Pinterest and make it easy for readers to share and pin your images then Runway would be a great choice of theme.

To find out details of pricing etc. head over to Studiopress, put the Runway theme by way of its paces and see its features in action.

And don’t forget… for Pinterest integration, this may well be the perfect theme!

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